The development and rise of the adult products market, exceeding 100 billion in 2022
Core Viewpoint
Openness and e-commerce drive the adult products industry towards a trillion-dollar market
We believe that with the rapid development of the Chinese economy and the improvement of people's living standards, people are also beginning to pay attention to improving the quality of life. In addition, the third population peak is entering adolescence and marriage, and families are becomingmorenumerous, marriages and childbearing are generally delayed, creating more private space and time for both men and women. In addition, the rapid rise of e-commerce and the expansion of newadult productscategories have drivenadult productsan explosive growth in China's e-commerce industry, and the current market size has exceeded1000hundreds of millions of yuan.
Online sales of adult products are mature, but the industry has the characteristics of high gross profit and low profit margin.
Data shows that2019in the year, the scale of China's adult product e-commerce market was461hundreds of millions of yuan, and is expected to exceed2020hundreds of millions of yuan by the year. The industry's e-commerce channels are developing rapidly. However, although listed companies in the industry maintain600a net profit margin above40%, they are still in a state of loss.
Male users are the main consumers of adult products, and single people consume more frequently.
Data shows that2020In the year, Chinese maleadult productsconsumption accounted for as high as68.3%, close to70%; the proportion of consumers in first- and second-tier cities is close to40%, far higher than that in third- and fourth-tier cities. Among them, half of the single population consumes at least once a monthadult products, while married couples consume at least once every three months to a year.
Chinaadult productsproduct definition
adult productsGenerally refers to physical aids that help adults meet their sexual needs to improve or enhance sexual function.
Adult products have been prevalent in China since ancient times, mainly used in the boudoirs of ancient women; in developed countries in Europe and America, adult products are called“SexToys”, used to increase the fun of sex life.
History of China's Adult Products Market
We believe that China's adult products industry has experienced a period of exploration and explosion, but it is still in a state ofintense competition. In the future, with the further opening up of social concepts and the release of policy dividends, industry participants will embark on the path of independent brands, and the industry will gradually enter a mature stage.
Analysis of the reasons for the rise of China's adult products industry: open concepts
Data shows that34.82%of respondents said they wanted to tryadult products，28.13%of respondents believeadult productsit is pleasant,27.23%of respondents areadult productsneutral, less than10%of respondents expressed negative attitudes.
We believe that most respondents have a relatively objective and positive view ofadult productsproducts, indicating that in the Internet age, the social group's attitude towards gender issues is relatively open, which isadult productsa positive signal for industry development.
Related News
Ali QR Code
SAF Coolest v1.3 设置面板 GAGSE-ZGYF-JAAAE-ZZX
无数据提示
Sorry, the current column has no content for the time being.!
You can view other columns or returnHome Page