【Second CBE Online Exhibition】Breakthrough difficulties and obtain practical manuals for the beauty industry here
In May this year, with the strong support and participation of the entire industry, CBE held its first online beauty expo (hereinafter referred to as: CBE online exhibition). The main platform, "CBE Cloud Exhibition" mini-program, attracted 1.742 million views during the three-day exhibition period, added 71,264 trade leads, completed 23,799 trade matches, and pioneered online exhibitions in the beauty industry.
To help the industry get out of the downturn and help cosmetics companies seize the last large-scale business opportunity at the end of the year, using the "CBE Cloud Exhibition" mini-program as the main platform,The Second CBE Online Beauty Expowill be held fromDecember 12-16, 2022will meet with the industry, and at the same time will be held onDecember 16hold2023 CBE Beauty Industry Growth Online Summit,with the theme ofDouble Beauty Integration · Practical Operation】, directly facing the difficulties of terminal stores, focusing on hot topics such as trend interpretation and prediction, store operation examples, and business model deduction, bringing an intellectual feast to the industry.
01
Intellectual Inspiration
Efficiently Obtain Winning Tools
——A rare practical journey, winning at the starting line
The CBE Beauty Industry Growth Online Summit gathers CBE's advantageous resources, focuses on industry-leading trends and practical operations, and industry leaders such as store owners, cross-border practitioners, and beauty industry operators will share their knowledge and experience, looking at the development of beauty stores from a new perspective and with a changed mindset, bringing new inspiration for 2023 to beauty industry practitioners.
01
Reach the Terminal, Integrate Resources
The beauty industry is a profit structure based on experience-based service revenue, and how can offline physical stores break through the difficulties and extend the boundaries of their cognition?
First of all, it is a change in concept. More and more store owners have begun to change their sales-centric business model and instead promote the high-quality and healthy development of their stores through core values such as technology, talent, and professionalism.
In recent years, in days dominated by uncertainty, there are still a number of terminal stores that have broken through difficulties and achieved counter-cyclical growth. How did they base themselves on the essence of the industry and steadily advance amidst the tide of social change? Let's find out.
02
Break Through Bottlenecks, Integrate Strength
From the trend in recent years, medical beauty and life beauty are both distinct and mutually reinforcing. Under the supervision and guidance of national regulations, driven by social development, and through the industry's own iterative upgrades, the integration of dual beauty has ushered in a golden period of standardized development.
Dual beauty integration is not just a slogan, but covers operation management, product selection, marketing models, professional services, etc. Where is the way out for beauty stores committed to breaking through bottlenecks? What pitfalls need to be avoided in cross-border operations? What is the key to successfully operating a dual beauty model? This online summit will provide answers.
03
Practical Operation, Win in 2023
This summit will hand-in-hand guide stores to see the light, from mining target customers to establishing and maintaining customer relationships, from institutional business models to store process management, from organizational structure building to employee incentives, from 0 to 1, clarifying the purpose and essence of operations once and for all.
02
Efficient Matching
Product Selection List Announced
——The release of the 2022 CBE Professional Beauty Good Brands and Selected Products provides a more efficient procurement matching scene for professional buyers.
The 2022 CBE Professional Beauty Good Brand list is authoritatively extracted from tens of thousands of excellent brands and high-quality enterprises at home and abroad. They are outstanding performers in their respective fields, representing popular product technologies, cutting-edge trends, and excellent quality...
With finer skin type segmentation, stronger targeting, and safer ingredients, clinic skincare products are becoming increasingly popular with consumers. This time, we have strongly created a popular, hot-selling clinic reputation list, bringing together global first-line brands, and selecting high-quality imported clinic brands from Europe, America, Japan, and South Korea to meet the one-stop and diversified product selection needs of professional buyers.
Under the national anti-aging trend, CBE accurately focuses on this popular track, bringing together high-end anti-aging products and mainstream anti-aging instruments from home and abroad, helping professional buyers to efficiently and accurately connect.
Focusing on cutting-edge scientific and technological achievements and highlights, the technological strength of beauty instruments is concentratedly presented. A comprehensive analysis of the efficacy and principles of various flagship hard-core instruments will help beauty equipment make a strong appearance and switch to online channels to explore new business opportunities.
The increasing number of manicure and eyelash users has driven a continuous increase in market demand. CBE brings together first-line manicure and eyelash brands at home and abroad, deciphering new manicure products and trendy manicure and eyelash styles, forming an eye-catching brand matrix.
03
CBE Cloud Exhibition Fully Activates
Online Trade New Vitality
The second CBE online exhibition will, based on existing data, innovate and optimize the "CBE Cloud Exhibition" mini-program pages and functions based on the online behavior habits of users (professional buyers), helping professional buyers and exhibitors to match more efficiently; at the same time, based on the core active buyer group formed by CBE Cloud Exhibition, innovative content will be created based on industry development trends to gain insights into industry development in 2023.
The second CBE online exhibition will continue to use three online trade channels: [product details page, demand square, and 600+ CBE trade communities] to build a bridge for trade matching between professional buyers and exhibitors, and create new business opportunities for online trade with the industry.
China Beauty Expo
，
will be live broadcast on December 16 at 12:00
CBE Beauty Industry Growth Online Summit
See the image below for more details on the second CBE online exhibition.
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