Why has the home beauty instrument market exploded in recent years?

In recent years, the focus in the skincare field has been subtly changing. More and more women are starting to focus on high-end skincare, such as trying beauty instruments.

A recently released "2018 Beauty and Health (Personal Care) Appliance Industry Research Report" shows that the online market for beauty and health (personal care) appliances has seen explosive growth due to their small size and lightweight design. Data from JD.com shows that sales of personal care appliances on the JD.com platform have maintained high-speed growth for three consecutive years, with an average annual growth rate of 70%, and sales of beauty devices in 2017 increased more than 10 times compared to 2015.

As early as last year, sales of beauty instruments were unstoppable, becoming a dark horse in Tmall's imported goods. This year's mid-year shopping festival further demonstrated the explosive power of beauty instruments. During this year's 618 shopping festival, sales of beauty appliances on the JD.com platform increased by 300% year-on-year, and sales of beauty instruments on the Tmall platform increased 8 times.

Actually, beauty instruments are not a new thing. Panasonic launched facial steamers in the Japanese market in the 1980s, and the first Clarisonic cleansing device was launched in 2004. Soon, the Japanese company belulu also launched ionic beauty instruments. In other words, the market has existed for over 30 years. However, it is only in recent years that beauty instruments have suddenly appeared in people's view. Why is that?

Fear of premature aging is the "culprit."

The "2018 Tmall International Import Consumption Trend Report" shows that 30% of sales of health food products on Tmall International come from the post-90s and post-95s generations. Therefore, it is not difficult to see that "anti-aging" has become a phenomenon among young people.

Are there any shared beauty devices?

Steamer Industry Big Data Analysis Report: The steamer market is still dominated by low-end products.

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