The beauty device industry is rampant with counterfeit goods and frequent quality problems. Beware of consumer "traps".
The current market offers a wide variety of beauty devices with diverse forms, making it difficult to establish a unified standard.
With the upgrading of consumption structure, the domestic beauty instrument market has ushered in favorable development opportunities. While mainstream products continue to grow, sub-categories targeting different needs have sprung up like mushrooms after a spring rain, with functions ranging from hydration to anti-wrinkle and face-slimming. However, behind the bright market phenomenon, there are also problems such as low barriers to entry, rampant counterfeits, and quality and safety hazards. Consumers should remain cautious when purchasing such products to avoid falling into "traps" due to blind following of trends.
Best-selling products are often out of stock; consumers favor foreign brands.
Domestic consumers' trust in and purchasing power of smart technology are continuously improving. Enterprises and brands are also shifting their focus to the beauty instrument field. The increasingly refined and differentiated trend continues the development trajectory of cosmetics, setting off a new wave in the market.
Beauty instruments currently sold on the market are roughly divided into five categories: vibration-type, which uses electric motors to achieve high-frequency vibration effects; optical-type, which uses light waves of different wavelengths to heal the skin; radio frequency thermal energy-type, which uses temperature control to shape lines; electric current-type, which uses microcurrent technology to tighten the skin; and steaming-type, which achieves beauty effects through water vapor penetration.
Among them, steaming products belong to a relatively primary area in beauty instruments and are also the aspect that many brands have explored earliest. They are mostly used in facial steamers. Electronic brands such as Philips and Panasonic have launched such products, with prices ranging from a few hundred to over a thousand yuan. Cleansing beauty instruments primarily use micro-vibration massage and fluid dynamics to achieve cleansing effects. The timing reminder function of the popular brand Clarisonic and the silicone material of Foreo are both highly popular with consumers. With the development of global e-commerce, many foreign beauty instruments have entered the domestic consumer market in large quantities, with some popular models even experiencing stockouts. In contrast to the booming development of foreign brands, the market situation of domestic brands is somewhat bleak. Matthew, a structural aesthetics skincare expert, once pointed out in an interview with reporters that although domestic beauty instruments have frequently appeared at beauty expos in recent years, they mostly remain in the imitation stage and often lack core technologies, mainly for attracting attention.
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