In-depth analysis of China's beauty instrument market: Excellent prospects for household beauty instrument market

With the stable development of the global economy and people's increasing consumption levels, the demand for skincare and beauty has grown, driving market demand for beauty devices. In the medical beauty field, professional beauty institutions provide professional beauty services to consumers, improving skin quality and becoming a popular trend. In the area of personal home care, the market for small personal beauty devices has emerged in recent years, providing consumers with daily beauty and health needs.

The home beauty device market has great prospects. What are your thoughts?

According to the "2018-2023 China Beauty Instrument Industry Market In-depth Analysis and Investment Strategy Research Report" released by the Industrial Research Center, from 2013 to 2017, the global beauty instrument industry market supply scale has been continuously growing, with the growth rate accelerating overall. In 2013, the global beauty instrument industry supply scale was 1.94 trillion yuan; by 2017, the global beauty instrument market scale had grown to 3.11 trillion yuan.

Multiple factors stimulate a booming phenomenon in the women's beauty market.

　　Statistics show that in the first quarter of 2018, the per capita consumption expenditure of residents nationwide was 5162 yuan, a nominal increase of 7.6% year-on-year, and a real increase of 5.4% after deducting price factors. Women's beauty and skincare consumption accounts for a large proportion of this.

　　The growth of urban and rural residents' consumption, increased disposable income, and the rise of women's economic status. The proportion of the middle class in the CASS data has risen from 17.4% in 2001 to 33.8% currently. The middle class is gradually becoming the main force in fashion beauty consumption, and the willingness to consume in the beauty economy is constantly growing. With the continuous improvement of women's social and economic status, and the significant advantages of high appearance in various aspects such as enrollment, job hunting, and marriage, it gradually brings irreplaceable opportunities to the beauty industry.

　　Against the backdrop of the booming beauty industry, the service-oriented commercial beauty industry and the personal home beauty care sector have also rapidly expanded. In the commercial beauty field, professional beauty institutions provide consumers with professional beauty services, improving skin quality and becoming a popular consumption trend. In the area of personal home care, the home beauty device market has gradually emerged in recent years, providing consumers with daily beauty needs and experiencing explosive development.

Six months after the implementation of the new 3C certification regulations, why are there still so many uncertified beauty instruments?

The beauty device industry is rampant with counterfeit goods and frequent quality problems. Beware of consumer "traps".

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