Six months after the implementation of the new 3C certification regulations, why are there still so many uncertified beauty instruments?
Recently, Taobao Global Purchase released a white paper on cross-border e-commerce. In 2018, the sales of beauty and body instruments on Taobao Global Purchase increased by 56%, and the search volume for "black technology skincare" increased fourfold year-on-year. Baidu Index shows that the search index for beauty instruments surged year-on-year from July to September 2017. This high level of attention became the norm in 2018 and reached its highest peak in seven years in October this year.
In June this year, the State Administration for Market Regulation issued Announcement No. 11 of 2018, "Announcement of the State Administration for Market Regulation and the National Accreditation Committee on the Reform and Adjustment of the Catalogue of Mandatory Product Certification and its Implementation Methods" and three annexes, slimming down the list of CCC (commonly known as 3C) certified products, simplifying the certification procedures while further strengthening the supervision during and after the process.
However, Lin discovered that since the implementation of the new regulations, many beauty instrument products on sale online have not passed 3C certification, and many people also have misunderstandings about whether imported beauty instruments need 3C certification.
Unlicensed beauty instruments are rampant online.
As a consumer electronics product with a strong experience, many household beauty instrument brands have chosen offline channels as their first step into China. In 2013, household beauty instrument brands such as Clarisonic and FOREO began to enter the Chinese market in large quantities from department store counters. In the following two years, this category of household beauty instruments began to show explosive growth, and e-commerce became the preferred channel for many overseas brands to enter China.
Through Taobao, Lin found that currently active online beauty instrument brands include imported brands such as Ya-man, tripollar, nanoTime/Nami, NUFACE, DEWOS/Devos, Newa/Niwa, Hitachi, The Beautools, FOREO, Clarisonic, and ReFa; domestic brands such as Musubi and Jindo; and major appliance brands such as Panasonic and Philips. In addition, some cosmetics brands such as Clinique, Olay, SK-II, and Neutrogena have also added beauty instrument sideline products to cater to the needs of today's young consumers.
According to observations, currently online sales of beauty instruments are roughly divided into five categories: vibration type using electric motors to achieve high-frequency vibration effects; optical type using different wavelengths of light to heal the skin; radio frequency thermal energy type using temperature control to shape lines; electric current type using microcurrent technology to tighten the skin; and steaming type achieving beauty effects through water vapor penetration. The functions of beauty instruments range from moisturizing and whitening to skin rejuvenation, anti-aging, and acne removal, with prices ranging from a couple of hundred yuan to several thousand yuan.
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